The online advertising playbook :  proven strategies and tested tactics from the Advertising Research Foundation / 
Joseph Plummer ... [et al.]. 
 - Hoboken, N.J. :  Wiley,  c2007. 
 - xvi, 302 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 265-289) and index. 
<br/><br/>Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures. 
<br/><br/><label>ISBN: </label>9780470051054 (cloth) 0470051051 (cloth) 
<br/><br/><label>LCCN: </label>2007002550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / O55 2007 
<br/><br/><label>Dewey Class. No.: </label>659.14/4