International business : the challenges of globalization /
John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
- 5th ed.
- Upper Saddle River, N.J. : Prentice Hall, c2010.
- xxviii, 481 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references (p. 445-450) and indexes.
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
0137153759 9780137153756
2008055969
GBA900778 bnb
014864274 Uk
International business enterprises--Management. International trade.