TY  - BOOK
AU  - Kotler Philip
AU  - Kevin Lane Keller
TI  - A framework for marketing management
SN  - 9780133871319
AV  - HF5415.13  .K636   2016 
PY  - 2016///
CY  - New York
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -