Kotler Philip <br/><br/>
A framework for marketing management / 

 - 6th ed. 
 - New York :  Pearson,  2016. 
 - xxi, 320 p.; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780133871319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  .K636   2016