TY  - BOOK
AU  - Gordon, Ian H.
TI  - Relationship marketing: new strategies techniques, and technologies to win the customers you want and keep them forever 
SN  - 0471641731
AV  - HF5415.55 .G67 1998 
PY  - 1998///
CY  - Toronto
PB  - John Wiley & Sons Canada
KW  - Relationship marketing
N1  - Includes index
ER  -