Gordon, Ian H. <br/><br/>
Relationship marketing :  new strategies techniques, and technologies to win the customers you want and keep them forever / 
Ian Gordon  
 - Toronto :  John Wiley & Sons Canada,  1998 
 - 314 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471641731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>LC Class. No.: </label>HF5415.55 .G67 1998