Principles of marketing / 
Philip Kotler...[at al.]. 
 - 4th Canadian ed. 
 - Toronto:  Prentice Hall Canada Inc,  1999. 
 - xxix, 803 p.:  ill.; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0136792677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  .K636  1999