TY  - BOOK
AU  - Drummond, Graema
TI  - Strategic Marketing Planning and Control
SN  - 9.7807506827e+012
AV  - HF5415.135 .D78 2008 
PY  - 2008///.
CY  - London
PB  - Elsevier, 
KW  - Marketing planning and control
N1  - includes index
ER  -