Drummond, Graema <br/><br/>
Strategic Marketing Planning and Control / 
Graeme Drummond. 
 - London :  Elsevier,   2008.  
 - 331 p. : 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>9.7807506827e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning and control
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .D78 2008