Fundamentals of marketing / 
Montrose S. Sommers...[at al.]. 
 - 6th Canadian ed. 
 - Toronto:  McGraw-Hill Ryerson Limited,  1992. 
 - xxi, 773 p.:  ill.; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0075512882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  .F85  1992