TY  - BOOK
AU  - Bateson, John E.G 
TI  - Managing services marketing text and readings/ 
SN  - 30541646
AV  - HD 9980.5 B38 1991  
PY  - 1991///.
CY  - USA
PB  - Dryden press, 
N1  - Includes index
ER  -