Bateson, John E.G  <br/><br/>
Managing services marketing text and readings/  
Bateson John E.G.  
 - USA :  Dryden press,   1991.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>30541646 
<br/><br/><label>LC Class. No.: </label>HD 9980.5 B38 1991