Levine, Michael, <br/><br/>
Guerilla P.R. wired :  Waging a successful publicity campaign online, offline, and everywhere in between / 
Michael Levine. 
 - Chicago :  McGraw-Hill,  c2002. 
 - xxi, 281 p. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071382313  
<br/><br/><label>Subjects--Topical Terms: </label><br/> publicity.<br/>Corporations--Public relations.<br/>Internet.
<br/><br/><label>LC Class. No.: </label>HD59.L483B35 2002