Kerin Roger A. <br/><br/>
Sports marketing goes digital/ 
Roger A.Kerin...[et al.]. 
 - 3rd canadian ed. 
 - Ontario:  McGraw-Hill,  2012. 
 - xxiii,362p.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070385658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>sport marketing