Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 7th ed. - Boston : McGraw-Hill, c2003. - xx, 567 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in finance, insurance and real estate .

Includes bibliographical references and index.

0072471638

2002025532


New products--Management.

HF5415.153 / .C72 2003

658.5/75