Basic marketing:  a global manegerial aproach/ 
William D. Perreault Jr...[et al.]. 
 - 121th Canadian ed. 
 - Toronto:  McGraw-Hill Ryerson,  2007. 
 - xxv,630p.; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070974258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.B38 2007