TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 0131477323 AV - HF5415.2 .B779 2006 U1 - 658.8/3 22 PY - 2006/// CY - Upper Saddle River, NJ PB - Pearson/Prentice Hall KW - SPSS for Windows KW - Marketing research N1 - "SPSS integration"-- Pref; Includes bibliographical references and index ER -