TY  - BOOK
TI  - Advertising & promotion: an intergrated marketing communication persepective
SN  - 0070939853
AV  - HF5823.B38 2005 
PY  - 2005///
CY  - Toronto
PB  - McGraw-Hill Ryerson
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -