Advertising & promotion:  an intergrated marketing communication persepective/ 
George E. Belch...[et al.]. 
 - 2nd Canadian ed. 
 - Toronto:  McGraw-Hill Ryerson,  2005. 
 - xv,577p.; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070939853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823.B38 2005