TY  - BOOK
AU  - Beckman M. Dale.
AU  - John M. Rigby.
TI  - Foundations of marketing
SN  - 0176224653
AV  - HF5415.B56 2003 
PY  - 2003///
CY  - Ontario
PB  - Thomson Nelson
KW  - Marketing
N1  - Includes index
ER  -