Beckman M. Dale. <br/><br/>
Foundations of marketing/ 
M. Dale Beckman & John M. Rigby. 
 - 8th Canadian ed. 
 - Ontario:  Thomson Nelson,  2003. 
 - xxix,626p.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0176224653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.B56 2003