Kotler, Philiph  <br/><br/>
Marketing management / 
Philip Kotler  
 - Canadian 10th ed. 
 - Ontario :  Pearson Education,  2001 
 - 775 p.: 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130141290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 .K68 2001