Sissors, Jack Zanville, <br/><br/>
Advertising media planning / 
Jack Z. Sissors  
 - 6th ed. 
 - Chicago :  McGraw-Hill,  2002. 
 - xviii, 445 p. :  ill. ; 
<br/><br/> Includes  index. 
<br/><br/><label>ISBN: </label>0844215635  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5826.5 .S57 2002