Business marketing / 
Frank K. Bingham...[at al.]. 
 - 3rd ed. 
 - New York:  McGraw Hill Irwin,  2005. 
 - xv, 475 p.: 
<br/><br/> Includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>0072859113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business
<br/><br/><label>LC Class. No.: </label>HF5415.1263 .B56  2005