TY  - BOOK
AU  - Lovelock, Christopher
TI  - Service marketing: People,technology,strategy 
SN  - 139780131879287
AV  - HD9980.5 .L69 2008 
PY  - 2008///
CY  - Toronto
PB  - Pearson
KW  - Service marketing
N1  - Includes index
ER  -