Lovelock, Christopher <br/><br/>
Service marketing:  People,technology,strategy / 
Christopher lovelock.... 
 - Toronto:  Pearson,  2008. 
 - xix,636 p.;  ill.: 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>139780131879287 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5 .L69 2008