Foundation of marketing/ 
M. Dale Beckman...[et al.]. 
 - 3rd ed. 
 - Toronto:  Holt, Rinehart,  1985. 
 - xix,840 p.; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0039218015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5414 .B56 1985