TY  - BOOK
AU  - Jewler, Jerome A.
TI  - Creative strategy in advertising
SN  - 0534252605
AV  - HF5825 .J46 1994
PY  - 1994///
CY  - New York
PB  - Wadsworth Publishing Company
KW  - Adversiting copy
N1  - Includes index
ER  -