Jewler, Jerome A. <br/><br/>
Creative strategy in advertising / 
Jerome A. Jewler 
 - 5th ed. 
 - New York :  Wadsworth Publishing Company,  1994. 
 - xiv, 389 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0534252605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Adversiting copy
<br/><br/><label>LC Class. No.: </label>HF5825  / .J46 1994