TY  - BOOK
AU  - Kotler, Philip 
AU  - Kevin Lane Keller
TI  - Marketing Management
SN  - 0131286404
AV  - HF5415.13.K68 2006 
PY  - 2006///
CY  - London
PB  - Pearson Education
KW  - Marketing
N1  - includes index
ER  -