Kotler, Philip  <br/><br/>
Marketing Management 
Marketing Management 
 - 12th Canadian  ed.  
 - London :  Pearson Education ,  2006 
 - xxviii,812 p. 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>0131286404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.13.K68 2006