Altstiel, Tom. <br/><br/>
Advertising strategy :  creative tactics from the outside/in / 
Tom Altstiel, Jean Grow. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2006. 
 - xvi, 389 p. :  ill. ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1412917964 (pbk.) 
<br/><br/><label>LCCN: </label>2005012623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .A758 2006