Marketing / 
Eric N. Berkowitz...[at al.]. 
 - Canadian 4th ed. 
 - Toronto:  McGraw-Hill Ryerson,  2000. 
 - xxviii,697 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070860459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .M293 2000