Principles of marketing/ 
Philip Kotler...[et al.]. 
 - 4th Canadian ed. 
 - Ontario:  Prentice Hall Canada Inc.,  1999. 
 - xxix,803 p. : 
<br/><br/><label>ISBN: </label>0136792677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.K636 1999