Introduction to intergrated  marketing communications / 
John Burnett...[at al.]. 
 - 1st canadian ed. 
 - Toronto:  Prentice Hall,  2001. 
 - xxv, 580 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>013015668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communications
<br/><br/><label>LC Class. No.: </label>HF5415.123 .B87 2001