TY  - BOOK
AU  - Crane G. Fredrick
AU  - Kerin A. Roger...[et al.].
TI  - Marketing
SN  - 97800700905
AV  - HF5415 .M293 22011
PY  - 2011///
CY  - Toronto
PB  - McGraw hill
KW  - Marketing
KW  - Textbooks
KW  - Canada
N1  - Includes index and bibliography
ER  -