TY  - BOOK
AU  - Du Plessis,Erik
AU  - Millward Brown (Firm)
TI  - The advertised mind: groundbreaking insights into how our brains respond to advertising 
SN  - 0749443669 (alk. paper)
AV  - HF5822 .D8 2005
PY  - 2005///
CY  - London, Sterling, Va.
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Research
KW  - Human information processing
N1  - Includes bibliographical references (p. [221]-226) and index
ER  -