Du Plessis, Erik. <br/><br/>
The advertised mind :  groundbreaking insights into how our brains respond to advertising / 
Erik du Plessis. 
 - London ;  Sterling, Va. :  Kogan Page,  2005. 
 - xxiv, 232 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references (p. [221]-226) and index. 
<br/><br/><label>ISBN: </label>0749443669 (alk. paper) 
<br/><br/><label>LCCN: </label>2005001178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Advertising--Research.<br/>Human information processing--Research.
<br/><br/><label>LC Class. No.: </label>HF5822  / .D8 2005