Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion & marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 3nd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2007. 
 - xxiii, 515 p. :  ill. ;  28 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131866222 
<br/><br/><label>LCCN: </label>2003043373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2007