Marketing/ 
Charles W. Lamb. 
 - 4th Canadian ed. 
 - Toronto:  Nelson Education,  2009. 
 - xxv,641 p.: 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>01761044577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415.M293 2009