Stone, Bob  1918-2007. <br/><br/>
Successful direct marketing methods / 
Bob Stone 
 - 7th ed. 
 - Chicago, Ill :  McGraw-Hill,  c2001. 
 - xxviii, 579 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0658001450 
<br/><br/><label>LCCN: </label>00067572  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .S757 2001