Kurtz ,David L. <br/><br/>
Contemporary marketing/ 
David L. Kurtz.... 
 - 2rd canadian ed 
 - Canada:  Nelson,  2010. 
 - xli,639 p. : 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>139780176500030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K88 2010