TY  - BOOK
AU  - Usunier,Jean-Claude
TI  - Marketing across cultures
SN  - 0130106682 (alk. paper)
AV  - HF1416 .U85 2000
PY  - 2000///
CY  - Essex, England, New York
PB  - Financial Times/Prentice Hall
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes bibliographical references and indexes
ER  -