Usunier, Jean-Claude. <br/><br/>
Marketing across cultures / 
Jean-Claude Usunier. 
 - 3rd ed. 
 - Essex, England ;  New York :  Financial Times/Prentice Hall,  c2000. 
 - xv, 627 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130106682 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Social aspects.<br/>International business enterprises--Social aspects.<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>HF1416  / .U85 2000