TY  - BOOK
AU  - Humby,Clive
AU  - Hunt,Terry
AU  - Phillips,Tim
TI  - Scoring points: how Tesco is winning customer loyalty 
SN  - 074943578X
AV  - HF5415.525 .H85 2004
PY  - 2004///
CY  - Sterling, VA
PB  - Kogan Page
KW  - Customer loyalty programs
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -