TY  - BOOK
AU  - Linton, Colin
AU  - Ray Donnelly
TI  - CIM Coursebook: Delivering customer value through marketing
SN  - 9.7818561772e+012
AV  - HF5415.1265 .D328 2009 
PY  - 2009///
CY  - London : 
PB  - Elsevier, 
KW  - New Products Development and Positioning
N1  - includes index
ER  -