Kennedy, Dan S., 1954-

No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses / Dan Kennedy. - [Irvine, Calif.] : Entrepreneur Press, c2006. - xviii, 200 p. : ill. ; 19 cm. + 1 sound disc (digital ; 4 3/4 in.)

Includes bibliographical references (p. 185-188) and index.

1932531572 (alk. paper)

2005032076

GBA604579 bnb

013354926 Uk


Direct marketing.

HF5415.126 / .K46 2006