No B.S. direct marketing : the ultimate, no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses /
Dan Kennedy.
- [Irvine, Calif.] : Entrepreneur Press, c2006.
- xviii, 200 p. : ill. ; 19 cm. + 1 sound disc (digital ; 4 3/4 in.)
Includes bibliographical references (p. 185-188) and index.