Principles of marketing  / 
Philip kotler ...[at al.]. 
 - 8th canadian ed. 
 - Toronto:  Pearson Canada,  2011. 
 - xxi, 643 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780135084571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415. P75 2011