Basic Marketing :  a global managerial approach / 
Shapiro, Stanley J ...[et al.]. 
 - 10th Canadian ed. 
 - Toronto :  McGraw- Hill,  2001. 
 - 807 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070887292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management
<br/><br/><label>LC Class. No.: </label>HF5414.13 .M31 2001