Kinnear Thomas G. <br/><br/>
Principles of marketing/ 
Thomas G.Kinnear...[et al.]. 
 - 4th ed. 
 - New York:  Harper Collins,  1995. 
 - xivii,808 p. : 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>0673465551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.K5227 1995